Practical PR in Five Steps or Fewer Or, I just joined the NEHW … now what?

by Kristi Petersen Schoonover

There’s strength in numbers, and that’s what the New England Horror Writers Association is all about. Through membership, you’ll have access to promotional opportunities—such as selling your books at conference tables and getting yourself out there on the web through the NEHW website—that you wouldn’t otherwise.

That said, we’re all busy people: today’s writers and artists are expected to blog, social network, teach, lecture, promote, critique—never mind create, and that’s on top of our “normal” lives. If you’re in a time crunch, how do you take advantage of yet another opportunity?

You can. In not even five minutes a day. Here’s how!

1. FOLLOW THE NEHW ON TWITTER AND RE-TWEET.

Follow the NEHW at @NEhorrorwriters. We’ll follow you back. We often re-tweet your tweets—and you can re-tweet ours. It’s especially helpful when you’ve got nothing to put out on your feed—and a heck of a lot of news goes everywhere and all it cost you was one second.

2. JOIN THE NEHW FACEBOOK GROUP AND PARTICIPATE.

The NEHW Facebook Group is an easy way to stay informed of upcoming opportunities— and is another place to post your own news and gain exposure. In addition, some pretty interesting posts pop up over there. It’s a cinch to click “Share” or “Comment.”

3. FRIEND OTHER MEMBERS ON FACEBOOK AND HIT THE SHARE BUTTON.

Friend other NEHW members on Facebook—plenty of our members are active and have lots to share. If they post something interesting, that’s your cue to click “Share” and/or “Comment.”

4. IN A BLOG JAM? DIRECT FOLLOWERS TO NEWS ON THE NEHW WEBSITE OR TO OTHER MEMBERS’ WEBSITES.

There’s a near-constant newsfeed—and even older helpful articles—on the NEHW website; in addition, other members’ blogs are pretty active. If I’ve got nothing to post on my blog, I head over, grab a link to something interesting, write a two-line introduction— and voila! Instant post. Just be sure you’re not copying anything verbatim from anyone’s website without their permission; if you’ve got WordPress and so does the poster, you can hit “Reblog” and add a comment, and WordPress will merely show a truncated version and provide the link.

5. ADD US TO YOUR E-MAIL SIGNATURE.

You can add “Member New England Horror Writers Association~www.newenglandhorror.org” to your permanent e-mail signature. You only have to do it once and it’s there until you take it off. How does that benefit you? Clout, of course. It shows you’re a member of a writing organization and that you’ve got a passion for what you do— especially great for when you’re submitting to editors.

If every member of our group did this, think of how much coverage we’d have…and that’s just the beginning. By participating in these five activities when you can, you’ll help yourself—and our organization—gain the exposure we all deserve.