Red Cross to Honor Westport Employees at January 30 Event

 

The Red Cross will honor three Town of Westport employees at its 16th annual American Red Cross Community Heroes Breakfast set for January 30 in Stamford.

David Ellis, Joseph Bairaktaris, Jr. and former co-worker Ian Chasnow will receive the Life Saving Hero Award. The men are responsible for saving the life of co-worker for quick thinking that saved a co-worker who suffered a heart attack at work. “Doc” Kashka who suffered a heart attack at work.

Joseph Bairaktaris, Jr., and David Ellis were working at the Ned Dimes Marina on Compo Beach when Kashka suffered a heart attack at the nearby basketball courts. Together with former co-worker Ian Chasnow, the men administered CPR to Kashka until emergency personnel arrived with an AED and took over care.

In a citation honoring the men for their actions in saving their colleague, Westport First Selectman James Marpe cited the group’s swift and professional actions displaying “extraordinary composure.”

“Joseph, David and Ian are true heroes for stepping forward to save a life,” said American Red Cross Connecticut and Rhode Island Region CEO Mario Bruno. “They represent the Red Cross ideal of knowing how to save a life with CPR and First Aid training and taking action to do so.”

The breakfast will be held at the Stamford Marriott Hotel and Spa, 243 Tresser Boulevard. Breakfast is served at 7:30 a.m. Registration begins at 7:00 a.m. Tickets for the event are $40. Wells Fargo is Statewide Leadership Sponsor. Emcee will be Tom Appleby, News Director and Anchor with NEWS12 Connecticut. Tickets are $40 each and must be purchased in advance. To purchase tickets online, visit http://www.redcross.org/ct/heroes.

The other honorees at this year’s breakfast are:

  • Workplace Hero Award: General Electric, for its commitment to supporting American Red Cross disaster relief work and programs as well as its outstanding philanthropic and volunteer commitment to communities across Connecticut and the nation.
  • Community Resilience Award: The City of Norwalk, for its multiple programs to better support its citizens and strengthen its infrastructure in disaster preparedness, response and recovery.
  • Military Hero Award: Alfred Meadows, of Huntington, a U.S. Army veteran, Purple Heart Medal recipient and founder of “Operation Gift Cards,” which has presented more than 17,000 thank you kits valued at more than $800,000 to wounded troops and additional military support groups.
  • Spirit of the Red Cross Award: The Echo Hose Hook & Ladder Company 1, in Shelton, for their extraordinary work at a major fire in Shelton, in which they successfully evacuated 28 residents from the building, directly rescuing five of those residents. In the days after the fire, the fire company became a central point of coordination to support the recovery needs for the building residents.
  • Water Safety Award: Brenda Moratoya, of Stamford, for her role in saving a drowning swimmer off Cummings Beach in Stamford last summer.

More information about the heroes is available at the Connecticut Red Cross Blog.

The American Red Cross Community Heroes Breakfast is set for Friday, January 30, at the Stamford Marriott Hotel & Spa, 243 Tresser Boulevard, Stamford. Statewide Leadership Sponsor is Wells Fargo. News12 Connecticut News Director and Anchor Tom Appleby will serve as Emcee. Registration is at 7:00 a.m. and breakfast is served at 7:30 a.m. Tickets are $40 each and must be purchased in advance. To purchase tickets online, visit www.redcross.org/ct/heroes. For more information about the event or to reserve tickets contact Melissa Fazzio at (860) 678-2724 or email her at Melissa.Fazzio@redcross.org.

Books & Boos Blog Entry about the Holly Newstein Hautala Fundraiser

The fundraiser went well today. The bookstore raised almost $350 for Holly. Her husband, author Rick Hautala passed away unexpectedly on March 21, 2013. Unfortunately, before he died, his life insurance policy lapsed. His widow and family are struggling to pay expenses related to his death. Anyone who has met Rick knows what a genuinely kind and decent man he was.

Not every item in the silent was bid on so we will be putting those items up on Ebay and/or our Amazon page. We will let you know when they are listed.

We want to thank Bill and Marge Rockwell, Scott M. Goriscak, David Price, T.T. Zuma, Trisha Wooldridge, Vincent H. O’Neil, Ronald Winter, Dan Foley, G. Elmer Munson, Jennifer Allis Provost, Dale T. Phillips, Vlad Vaslyn, Lauren Middleton, Tim J. Finn, Brian and Loretta White, Richard Tomas, Sandy Deluca, Leslie O’Grady, Linda Orlomoski, Kristi Petersen Schoonover, Daniel Keohane, Tracy L. Carbone, Stephen D. Rogers, Alex Scully, T.G. Arsenault, Carson Buckingham, Hal Kinney and Robert Heske.

The above list of people participated by appearing at the fundraiser, donating to it, or just helping by setting up and making food for the event. It was greatly appreciated.

We also would like to thank Rob Watts, Erin Thorne, Philip Perron, Gardner Goldsmith, Bracken MacLeod, Stephanie Johnson, Kate Laity, Amy Grech, and Catherine Grant for either sharing on Facebook, tweeting/retweeting on Twitter and/or writing blog entries about this fundraiser. Thank you for taking the time to promote this event.

We would also like to thank John Valeri of the Hartford Examiner and Ryan Blessing of the Norwich Bulletin for writing about this fundraiser.

We want to thank Pastor Kevin Zufall (Church of Hope) for lending us chairs for the event.

This entry is from the Books & Boos’ blog. You can read and see the pictures from the fundraiser by clicking here.

A Conversation with Author Adam Cesare

By Jason Harris

 

b55f3206ed747f885cd18d60591387401. You have written a novel, novella, and a short story collection. What are you working on now?

Next up will be another full-length novel. That one will be from Samhain (they put out Video Night, as well) and it’s my take on the satanic cult subgenre. All the longer pieces I’ve written have all been set in specific periods (the 1980s, 1960s, etc.) I didn’t want to become known as the “throwback” horror guy, so The Summer Job is set in our time. The characters have iPhones. I’m all done with that one and right now I’m working on a novella for a to-be-named publisher. I’m super excited about both of these.

2. On Amazon, it has you credited with Bound by Jade (the Fourth Sam Truman Mystery). Is this true and were you involved with any of the other mysteries in the series? I only ask since you don’t have this book listed on your website.

There are a couple of posts about it on the site, but I think they’ve been pushed off the front page over the last few months. It should be on the website; I’m just the world’s worst webmaster, so it’s not up there. I’ll fix that.

The series was created by writer/publisher Ed Kurtz. Sam’s a disgraced P.I. who just happens to get the city’s strangest cases (the books are supernatural noirs). I didn’t write the first three, but they all share the same character. The series is something special and I’m very proud of my entry. They’re dirt cheap, so everyone should give the Sam Truman books a try.

My installment is a novella called Bound by Jade. It can stand on its own, but reading the whole series is the best way to go.Bound by Jade

3. You have written about movies in Tribesmen and Video Night. Would you say, you have been influenced by movies? What movies have influenced you?

Yeah. Even from a young age, movies were my everything. Not to get lame with the “write what you know” adage, but I use the world of film as a jumping off point in those books. Video Night is based on the phenomenon of watching movies, especially the social aspect of that, while Tribesmen is more about making movies and what goes in (and shouldn’t go in) to getting what you need on camera.

The Summer Job doesn’t explicitly connect to the world of film, but it is my attempt to write in the genre of folk horror. To the best of my understanding, folk horror is predominately a film term and it describes the subgenre that films like The Wicker Man, Blood on Satan’s Claw and Kill List belong in. Those are all British films, and I am nowhere near British enough to try and write about the location, so mine’s a New England folk horror story. 91w2nxklemL__SL1500_

4. You were a film studies major in college. What made you decide on that degree?

I studied both English and Film. When you’re a film studies major (as opposed to a film production major) the two fields of study are actually very similar. They’re both a lot of reading, writing, and analytical thinking. That kind of stuff interests me and I think that being a critical consumer of media (no matter if it’s Re-animator or The Canterbury Tales) makes you a better writer.

5. What did you envision doing with your life with a Film Studies degree?

I went to grad school for a year and picked up a Masters in Education. So I’m qualified to teach, which is also something I find worthwhile/enriching.

6. Who are some of your favorite writers?

Oh boy. This is one of those questions I could spend all night on. For horror, let’s go with Aaron Dries, Sarah Langan, Laird Barron, Stephen Graham Jones, Shane McKenzie, and Jeff Strand.

7. Who are you reading at the moment?

I’ve got Joe Hill’s latest, NOS4A2 almost finished. I’m right now in the process of choosing what goes next. I try to put my genre consumption on rotation, so since I’m just finishing reading something that’s horror I’ve got three different genres all vying for the title: N.K. Jemisin’s The Killing Moon (fantasy, I think), James S.A. Corey’s Abaddon’s Gate (science fiction) and Duane Swiercynski’s third Charlie Hardie book, Point & Shoot (crime).

TribesmenCover8. You have a blurb from Jeff Strand for Tribesmen. How did you feel when you received that blurb? Did you seek him out for one?

Jeff and I had only met once very briefly before I asked him to take a look at the book, so I was really surprised how nice he was about the whole thing. His blurb is amazing and now that I’ve seen him a couple more times at conventions, he and his wife (author Lynne Hansen) are two of my favorite people.

9. Would you like to see Tribesmen or Video Night made into a movie?

Yes, please.

10. If they were made into a movie, who would you like to see direct it and why?

Some aspects of the books would probably have to change either way, but I like to think that they’re both pretty adaptation-friendly.

Lexi Alexander would be a good choice for Video Night, in my opinion. She knows how to work with actors and gore in equal measure as evidenced by the criminally underrated Punisher: War Zone.

The dynamic directing-duo of John Skipp and Andrew Kasch would be my choice for Tribesmen. They’ve done some incredible short work that’s both hilarious and disgusting. They would get the tone EXACTLY.

I mean. There are no films in the works or anything, so why don’t we throw P.T. Anderson and Kathryn Bigelow and [Martin] Scorsese in the running?

11. What made you stay in Boston after college?

I love it. It’s been my home for seven years. It’s a movie-loving town, for one thing. The Coolidge and the Brattle are two of the best theaters in the country and they’re both walking distance from me.

12. Are there any plans to put Bone Meal Broth out in paperback? What inspired that collection of work?

I had the rights back to a bunch of stories that had been previously published, so I picked out the best of them and put out a short (20,000 word) collection. I’m quite proud of it, but I’m not sure it’ll ever be in paperback. It’s the only time I’ve self-published something and I really enjoyed the experience. Maybe in a few years I’ll bump up the word count by adding some stories to the roster and then find a publisher that would tangle with it.

13. What has your nonfiction work been about?

It’s all film essays. I’ve written guest posts for a few blogs and my articles have seen print in Paracinema Magazine. They’re amazing, by the way, if you haven’t read that magazine I highly recommend it.

14. Your work has been featured in Shroud and Fangoria. How did it feel being in Fangoria, a horror magazine that I think every person who is or has been into reading/watching horror has read?

That was just a quick book review I wrote freelance for them, but it got my name on the contributor page and I thought I would faint. For the whole month I was going to newsstands, thumbing to my page and giggling like a madman.

15. You had a blog, Brain Tremors. I love that name by the way. Why choose that name? Did the name come to you right away? Is there history behind the name?

Yeah, Brain Tremors. That was my old page, but I still use the banner over at www.adamcesare.com. I kind of knew what I wanted the insignia to look like, and what’s creepier than an involuntary shaking of the brain?

16. What would be your advice for wannabe writers?

Ha. I’m too low-level to be handing out advice. My advice would be to take writing advice from Joe Lansdale, as he hands it out occasionally on his Twitter/Facebook feed.

One thing that does bug me is the idea of an “aspiring” writer. There are a lot of people on twitter that label themselves that way. Fake it till you make it, guys and gals. There’s no room on the internet for low self-esteem, it’s too full of cat pictures and lackluster writing advice.

Vader, Darth and Light

Vader, Darth and Light

by Stacey Longo

This week, Jason and I watched Star Wars, Episodes I through VI. Watching all of these movies back to back made me realize two things: one, Jason and I have too much time on our hands. And two, these movies are really all about the life and times of one tragic hero: Darth Vader.

I’m not really sure why Anakin Skywalker gets such a bad rap. It’s not like he asked Qui-Gon Jinn and Obi-Wan Kenobi to land on Tatooine and rescue him from slavery. I didn’t hear him begging to leave his mother and train to be a Jedi. No, all he cared about was fixing his pod racer and building himself a protocol droid, two perfectly normal activities for a well-adjusted, content boy. It was those rotten Jedis who insisted on ripping Anakin from his home and family to train him in a career that perhaps he was a tad emotionally immature to embark on. Can’t blame Vader for that – he was just a kid!

As soon as Qui-Gon and Obi-Wan get this forlorn boy on their ship, that’s when that sleazy seductress, Padme, starts to work her cougar magic. Before this stupid kid can stop himself, she’s entranced him with her wily seductive powers, which is a little gross, quite frankly. Really, how old is he? Eight? Padme was like a cat in heat, chasing after that child! She should be in jail instead of ruling over Naboo like some sort of pillar of society.
Well, the Nabooan tramp got her way, because by Episode III, she was pregnant with little Anakin’s twins. Poor Vader now had to figure out how to support a wife and family, and as we all know, Jedi Knight is one of the lowest-paying professions in the galaxy. When the Emperor offered him a higher paying job (and really, Dark Sith Lord is right up there with lawyers and doctors on the pay scale) what other choice did he have but to accept the position? Obi-Wan didn’t take Darth Vader’s resignation very well at all, trying to burn him to death for his efforts. Remember, folks: employees don’t quit their jobs, just their bosses — and we can certainly see why Darth wanted to quit that toxic tyrant!

Padme the pedophile dies, and Vader’s twins are hidden away, which is just a crappy thing to do to a new (and recently widowed) father. Luke and Leia grow up not knowing their dad, until Vader puts it together that this kid named Skywalker who looks just like him (maybe that’s a stretch) is his son. So what does Vader do? He asks — nay, begs! — his son to join him on the dark side. Great pay, good benefits, and sure, you have to be the Emperor’s lap dog, taking orders all day, but you get to live on a really cool Death Star. All he wanted to do was see his son follow in his footsteps. But Luke, little ingrate that he is, refuses to listen to his father. Darth Vader is killed for his efforts to try and connect with his boy, and those insensitive Ewoks actually hold a big party now that Darth Vader is dead. Quite frankly, Luke and Leia didn’t deserve to have a father like Darth. Hard working, sharp dresser, eager to work with his son and rule the galaxy…what more could a kid ask for? Apparently, if you’re Luke “I killed Yoda” Skywalker and Leia “I’ll kiss a wookie if the price is right … just like my mother” Organa, all of that wasn’t enough. They were clearly ashamed of their father, maybe because of his chronic asthma.

Darth Vader: tragic hero and misunderstood dad. I’m really not so sad that he killed Obi-Wan after all.SW Take Child to Work

This entry comes from Stacey Longo, the New England Horror Writers organization’s  chairperson, website.

Papa Necon (Please Read)

This was written by Christopher Golden for the Necon E-books website.

Dear Necon Community,

It is with the heaviest of hearts that we write to you today to ask for your prayers, good thoughts, and positive energy for our Papa Necon, Bob Booth. As some of you may have heard, Bob came down with bronchitis in November. He was sent for a chest x-ray and it came back showing a shadow that the doctor didn’t like. Further tests revealed spots on his lung and lesions on his liver, which led to still further tests. He has been diagnosed with stage four extensive small cell lung cancer and stage four liver cancer. The doctors also believe that it has spread to his bones, and he is undergoing further testing to discover if it has reached his brain. Early next week, when all of the results are in, decisions will be made regarding the wisdom and usefulness of chemotherapy and other treatments, but it must be said that options are limited.

Over the more than thirty years since Necon’s founding, it has become ever clearer that Necon is more than a convention. It has been called summer camp, but always feels like more of a family reunion, and our Necon family grows and changes with every passing year, spreading further and adding new members. Bob has been the center of that family–truly Papa Necon–since the very first day, and it is one of his greatest pleasures. We trust that many of you will want to send Bob your thoughts, kind words, and well wishes, and we gratefully encourage you to do so. Prayers and positive energy are powerful and would be deeply appreciated by all of us.

Cards and letters can be sent directly to Bob at home. Bob Booth, 67 Birchland Ave Pawtucket, Ri 02860. If you’d like to send e-mails and want to be sure they reach him, the best way is to send them to Sara, and she will see that he receives them. Her e-mail is saracalia08@gmail.com.

Thank you for your kindness, past, present, and future.

Sincerely,

The Necon Family

Bob and Mary Booth.  Photo by Jason Harris.

Bob and Mary Booth. Photo by Jason Harris.

Many NEHW members know Bob Booth and are sadden by the news mentioned above. Our thoughts and prayers are with him and his family.

Tour the Hammond Castle Museum in Gloucester Where One Man’s Home Really Was a Castle!

Check out the website, “Travels with Nathaniel” by Linda Orlomoski. The current blog entry has Linda and Nathaniel touring Hammond Castle.

Tour the Hammond Castle Museum in Gloucester Where One Man’s Home Really Was a Castle!

by Linda Orlomoski

In addition to visiting Beauport, the beautiful Sleeper-McCann house on Gloucester’s Eastern Point, day-trippers from Salem’s Hawthorne Hotel can also visit another historic home of a completely different sort overlooking the Atlantic Ocean in the Magnolia section of Gloucester where you’ll feel like you’ve journeyed back to the days of fair maidens and chivalrous knights.
Nathaniel and I traveled to the very unique Hammond Castle Museum located on Hesperus Avenue on a bright, sunny Saturday to tour the home that was built by John Hays Hammond, Jr. between the years 1926 and 1929. Designed as a medieval-style castle, the structure was to serve as his home with his new bride, the location of his laboratory, and a backdrop for his collection of Roman, Medieval, and Renaissance artifacts.

For those of you who have no earthly clue who John Hays Hammond, Jr. is (and trust me, I was one of them before hearing about Hammond Castle!), he was one of the greatest electrical and mechanical inventors of his time who was known as known as “The Father of Radio Control”, an invention which eventually led to remote control and no doubt makes him the hero of couch potatoes and channel surfers the world over! In total, Hammond, Jr. is credited with more than 800 foreign and domestic patents on more than 400 inventions mostly in the fields of radio control and naval weaponry.

Born in San Francisco on April 13th, 1888, Hammond, Jr. soon after moved to South Africa with his family in 1893 where his father was a mining engineer who earned a reputed one-million dollars a year plus bonuses for his renowned expertise in the gold and diamond fields. While there, Hammond, Sr. became involved in the infamous Jameson Raid which he thought to be a political demonstration against the despotic Boer government. When the demonstration which occurred over the New Year’s weekend of 1895–96 went wrong, Hammond, Sr. was among those arrested along with Colonel Francis William Rhodes. The participants of the raid were put on trial for treason and sentenced to death in April of 1896, a sentence that was later commuted to 15 years’ imprisonment.

Click here for the rest of the blog entry and the pictures Linda took.

Here is one of the treasures Linda took a picture of in the museum and a description it.

One of the most treasured items that was kept in the Burmese Manuscript Box was given to Hammond, Jr. by the Governor of Santo Domingo – the purported skull of one of Christopher Columbus’ crew members. The oval box that the skull is resting in is of the late-14th or 15th century design; both were kept in the Burmese box at night and highly valued by Hammond, Jr. as he considered himself to be a world class explorer much like Columbus and his ilk.

Editor’s Note:

This blog entry was found by Publicity Committee Member and NEHW Co-Chair Stacey Longo.

Heads Up!

Heads Up!

by K. Allen Wood

If you’re an author with access to the Internet, you’ve undoubtedly been bombarded recently by other authors peddling their books or stories. We’ve all been exposed to this before, but until the past year or so most self-promotion from authors was done in a classier, more respectful manner.

Some still operate that way (and we’re grateful), but others have taken it to a whole new level.

I won’t sit here and tell anyone they shouldn’t promote their work or the work of their friends or authors they enjoy, but I will explain what typically happens on my end when authors do it incessantly.

What’s that smell?

If you follow me on Twitter, I will likely follow you. If you do nothing but post links to your book or books, I will block you and vow to never read your work.

If I connect with you on LinkedIn and you immediately send me a message or an e-mail telling me to check out your book on Amazon, I will “disconnect” from you and vow to never read your book—especially when, as happened yesterday and thus prompted this post, I sample it and there is a mistake three words in. No, thank you!

If we’re friends on Facebook and I’ve “liked” your author page—which is the page I expect to see writing updates generate from—and you go and post daily the same goddamn updates on your personal page, your author page, and every writing-related group you and I (sadly) belong to, even those that are not meant for such updates, I will block your updates, vow to never read your work, and find you to be a total wackadouche.

If you constantly post 5-star reviews on Amazon and then share those overblown, unhelpful reviews loaded with WHIZBANGPOW! adjectives and vague clichés like “it gripped me from the first word and didn’t let go until the last”—which are obviously meant to A) kiss the (undoubtedly more popular) author’s ass, B) hide the fact that you didn’t actually read what you reviewed, and C) use his or her book as a piggyback to your own shitty book or books—I won’t believe a word you’re saying and more than likely will never read that author’s book because your word can’t be trusted.

(That’s right, an absurd run-on sentence in a post where I criticize bad writing. Got a problem with that?)

The fact is, you’re not helping anyone, especially yourself. Most of us promote our work in some regard, but some of you are OUT OF FUCKING CONTROL! I won’t begrudge you your rights to be that way—that pushy, lying kind of self-promoter. You’ll surely fool a lot of dummies out there. But I won’t support you. And worse, I’ll find it very hard to support those other authors that are unlucky enough to be promoted by you. They’re the innocent bystanders in this whole thing. And some are probably damn fine writers, which is a shame.

In the grand scheme of things, the big picture, this post is just one insignificant opinion from a relatively insignificant dude … but rest assured, I’m not the only one with this opinion.

So do as you will, but remember this: You can’t push or lie your way to the top. You can push and lie your way to a top, sure, but it’s most definitely not the top.

Editor’s Note:

This blog entry originally appeared on K. Allen Wood’s website.

Hanging Out with Horror Writers

Since there has been a number of entries this week with pictures from Necon, I thought it would be nice to read an author’s blog entry written while they attended Necon 32. Author and Co-Chair of the NEHW Stacey Longo wrote such a blog. Author Jeff Strand (Pressure) even stopped by and commented on her blog.

Please enjoy this author’s current blog entry.

Hanging Out with Horror Writers

by Stacey Longo

I’m writing this in my hotel room at NECON, the Northeastern Writers’ Conference. I have to admit, it can be a little intimidating walking in to a conference center filled with some of the sickest, most twisted minds that horror has to offer, but I like to come prepared. Before I come to one of these events, I write up a list of fun topics and conversation starters in case I find myself face-to-face with F. Paul Wilson and can’t interest him in the pictures of the time I met Duran Duran. Here was my list for this year:
1. Brush up on your serial killers. Many writers base their novels on real-life events, and find this subject fascinating. I found myself on the first day sitting next to Dallas Mayr (Jack Ketchum) and was able to successfully entertain him with tales of a serial cannibal I once knew. These kinds of sure-fire conversation starters are key to any horror convention.
2. Pick a side: Lovecraft or Poe? You just can’t be ambivalent about this topic. If you’re going to go to a convention of writers, you’d better love one and hate the other, and be able to defend your side vehemently. Otherwise, Darryl Schweitzer will peg you as an imposter faster than you can say “Cthulhu.”
3. Watch as many obscure scary movies as possible before attending. The only thing horror writers like more than a creepy story is a scary movie. There also seems to be a tendency among this group to find the most ambiguous film ever made and make you feel like a giant lump of stupid if you haven’t seen it. Heard today over lunch: “You haven’t seen When Hell Comes to Frog Town? It’s only Rowdy Roddy Piper’s best cinematic performance of his career. I’m sorry, I can no longer continue speaking to you, you giant lump of stupid.”
4. Be prepared to have your favorite Stephen King novel completely skewered. Another popular activity for horror writers: espousing on why Stephen King is a hack. You thought The Stand was fabulous? Blind meadow voles could sniff out a better novel. Did you find Bag of Bones entertaining? You are an incompetent boor who should be eaten alive by blind meadow voles. Why on earth would you be so foolish to think that the most popular author on the planet could actually write a good story? (I suspect this is such a favorite activity among horror writers because they might be a tad jealous. However, this has not prevented me from trashing Under the Dome in select circles.) There you have it: a primer on blending in among horror’s literary elite. I would write some more tips, but I am currently being dragged outside and tied to a stake so that I can be eaten alive by blind meadow voles.

Moments after admitting that I kind of liked Stephen King’s Insomnia, I realize I’m a dead woman.

Marketing and E-Publishing Advice from the NEHW Co-Chair

If you don’t know how to publish your story or novel as an e-book on Barnes and Noble, NEHW Co-Chair Tracy L. Carbone has written a blog entry on her website explaining how she did it. You can read it here. At the moment, this is the first entry on her site so it is at the top of the page.

She also has another entry, “How to Waste Money on Marketing,” which you will have to scroll down the page to find. It’s worth the time to search for it. It will save you money.