The second day at the fair was even more successful than the first. A number of books were sold. The authors were meeting a lot of people and having fun. One thing I found out that Kristi Petersen Schoonover, author of Skeletons in the Swimmin’ Hole, is a marketing genius. She was giving out copies of stories and this was drawing fairgoers to the booth. One recipient of a story came back to tell her thank you and that she enjoyed the story. Schoonover had other ideas too and I plan to use them in the future for other NEHW events. The NEHW will be making more appearances in Connecticut and in New England.
Sep
10
2011